If you’ve been hunting for Weller in 2025, you already know it’s one of the most elusive wheated bourbons on the market. Despite its humble retail price, Weller rarely sits on shelves for long. Collectors, enthusiasts, and flippers all compete for it.
So, what is Weller’s MSRP really supposed to be? And what’s a fair price in today’s market?
This guide breaks down the official MSRP, realistic retail prices, and how much is too much for each Weller expression. Whether you’re chasing Full Proof or sipping Special Reserve, this is what you should expect to pay.
What Is Weller Bourbon?
Weller Bourbon is a wheated bourbon produced by Buffalo Trace Distillery. Unlike traditional bourbons that use rye as the secondary grain, Weller uses wheat, which gives it a smoother, softer flavor profile.
Originally produced by the Stitzel-Weller distillery (yes, that Pappy Winkle connection is real), the Weller line has exploded in popularity in recent years. With increasing demand and limited supply, even the lower-proof versions now command premium prices — often far above retail.
Now produced by Buffalo Trace, Weller’s lineup is known for offering a smoother, softer flavor profile. It includes several expressions—Special Reserve, Antique 107, Full Proof, 12‑Year, Single Barrel, CYPB, and the ultra‑rare William Larue Weller—all in high demand (two of them even hold spots on the list of the top 20 most expensive bourbons in the world).
Weller MSRP 2025: Official Prices
Here’s a table with the updated Weller MSRP 2025, plus realistic market prices and high‑price cutoffs based on online tracking (wine-searcher, Booz.App, etc.).
| Expression | MSRP (2025) | Fair Retail Price | Avoid Paying Over |
|---|---|---|---|
| Special Reserve (Green Label) | $23–25 | $40–60 | Over $89 |
| Antique 107 (Red Label) | $50–60 | $100–130 | Over $149 |
| Full Proof (Blue Label) | $55 | $150–170 | Over $249 |
| 12 Year (Black Label) | $45 | $130–150 | Over $249 |
| Single Barrel (Orange Label) | $40–50 | $250–300 | Over $349 |
| CYPB (White Label Craft‑Your‑Perfect Bourbon) | $50–60 | $350–450 | Over $499 |
| William Larue Weller (BTAC) | ~$99 | N/A (Auction: $1,200–2,200) | Auction peaks $2,000+ |
Weller Special Reserve
Price Breakdown (2025):
MSRP: $23.99–$25.99
Fair Retail Price: $45–60
Avoid Paying Over: $89
Weller Special Reserve is the most accessible of the bunch — at least in theory. It’s bottled at 90 proof and has a soft, approachable flavor. While intended as an everyday sipper, demand still makes it hard to find.
Weller Antique 107
Price Breakdown (2025):
MSRP: $49.99–$59.99
Fair Retail Price: $100–130
Avoid Paying Over: $149
Weller Antique 107, often called “O.W.A.” (short for, “Old Weller Antique”), is a bold, full-bodied wheated bourbon, bottled at 107 proof. It’s a fan favorite, offering high proof at a low MSRP. The proof and age of Weller Antique 107 is what earns it the nickname of “poor man’s Pappy.”
Weller 12 Year
Price Breakdown (2025):
MSRP: $39.99–$45.00
Fair Retail Price: $130–180
Avoid Paying Over: $249
Weller 12 Year shares the same mash bill, age statement, and distillery as Pappy Van Winkle — leading to inevitable hype. At 90 proof, it’s more refined and subtle than its Antique and Full Proof siblings.
Weller Full Proof
Price Breakdown (2025):
MSRP: $49.99–$55.00
Fair Retail Price: $150–199
Avoid Paying Over: $249
Weller Full Proof is non-chill filtered and bottled at 114 proof. This is as close to barrel strength as you’ll get from this line. It’s intense, rich, and one of the most in-demand bottles in the Weller family.
Weller CYPB
Price Breakdown (2025):
MSRP: $49.99–$60.00
Fair Retail Price: $350–450
Avoid Paying Over: $499
CYPB stands for “Craft Your Perfect Bourbon” — a crowdsourced experiment where fans helped choose the specs: 95 proof, wheated, and aged for 8 years. Released annually in small batches.
Weller Single Barrel
Price Breakdown (2025):
MSRP: $49.99–$60.00
Fair Retail Price: $250–299
Avoid Paying Over: $349
Weller Single Barrel is probably the most overrated of the bunch. Buffalo Trace released it in 2020, bottling it at 97 proof to highlight barrel-to-barrel variation. Among the standard Weller expressions, it remains the most limited and one of the hardest to find.
William Larue Weller (BTAC Release)
Price Breakdown (2025):
MSRP: ~$99.99
Fair Retail Price: Auction-only
Auction Range: $1,200–2,200+
William Larue Weller is part of the Buffalo Trace Antique Collection and is a barrel-proof, unfiltered behemoth released once a year. It’s the crown jewel of the Weller family and rarely seen outside lotteries or auctions.
Weller Bourbon’s MSRP in 2025 falls between $23.99 and $60, depending on the expression. Weller Special Reserve clocks in around $25, while Weller Full Proof and CYPB typically list for $50 to $60. William Larue Weller, part of the BTAC collection, comes in at roughly $99.
Weller is expensive because it’s heavily allocated and extremely popular. While the MSRP is low, limited distribution and high demand drive up Weller’s retail price on both the shelf and the secondary market.
The most expensive is William Larue Weller, a barrel-proof annual release that sells for over $1,500 on the secondary market. Among standard releases, Weller CYPB and Weller Single Barrel are the priciest, often going for $300 or more at retail.
It’s rare but possible. Some state-run liquor stores, distillery gift shops, and lotteries offer Weller Bourbon at or near MSRP. Your best shot is signing up for local raffles or monitoring official Buffalo Trace drop locations.
At MSRP, yes — Weller offers excellent value, especially for fans of wheated bourbon. Whether it’s worth inflated prices depends on the expression and your personal taste. Weller Antique 107 and Full Proof, in particular, still hold up at elevated price points.
One thought on “What Is Weller Bourbon’s Retail Price in 2025?”